Founded in 2003, Arts Alliance Media (AAM) has become the global leader in digital cinema software and services. They offer a wide range of solutions to exhibitors which enable them to reduce their costs, increase efficiency and improve cinematic experience for their customers.  NHQ were selected to partner with AAM on their office relocation into the iconic former home of the BBC’s administrative headquarters.


Leaving their current west London office space, Arts Alliance Media chose a floorplate in the WestWorks Campus at White City Place for their new office. In sympathy with its historical significance, the building has been given a new life with interventions to improve the functionality of the floors, give it a visual uplift and to open out the elevations to improve ease of movement and facilitate interesting interactions and collaborations within the building. Our clients wanted to move to a more agile, activity based working model which would embrace new ways of working and enable improved communication and increased productivity. From a look-and-feel perspective the client wanted to consolidate their branding and ensure that the ‘sustainable re-use’ agenda was adhered to through the careful use of elemental and engineered materials.


NHQ were chosen to partner with AAM to project manage their office relocation. Setting the scene for the design process, our senior design team worked closely with AAM to understand their aspirations for the business and to identify the key success criteria from the outset. Data was collected to bring together the IT infrastructure with desk-sharing ratios, locker usage requirements and an accurate mapping of the way meeting and touch-down spaces would be used, both formally and informally, to create a design scheme which would support the development of the business. The new space is a showcase in adaptable and sustainable space usage. A variety of desking styles, including touch-down points, lab positions and town-hall style seating, mean staff can choose their preferred surroundings for the task in hand. A functional, architectural aesthetic was selected to portray the company as a grown-up, market leader in their field. A careful selection of the company’s brand colours has been balanced with faced plywood, architectural steelwork and glass while the lighting scheme and large-scale planting pays tribute to the scale and sustainability of the building. The west London office is an innovative space which will attract and retain top-talent and set the blueprint for the media workplace of the future